Brand identity for an innovation center in Aguascalientes, México. The name was inspired by wine production at Aguascalientes. I used the purple as a symbol for the grapes and play with the wine production jargon for the copywriting. I'd made a disruption in the 'h' in the logo and establish a system in which curves represent the organic quality of grapes and lines evoke precision and high tech. Skills: Brand identity, typographic selection, creative copywriting.