InStyle Mexico Magazine: Section
Client: Grupo Expansión --- Section redesign, art direction and strategy. The client presented us with a challenge: to redesign the “Ready-to-Work” section of the magazine on a very limited budget for photo shooting. The creative solution involved a twofold strategy: to depict three different outfits per page with the same model, and to negotiate an agreement with Herman Miller to let us display their classy office furniture on set in exchange for product exposure.
